Luxury & niche fragrance · Made for the Golden State
Smell like golden hour.
Creed, Xerjoff, Parfums de Marly, Initio and 200+ fragrances picked for California life — salt-air mornings in Malibu, desert nights in Palm Springs, long dinners in Napa.
Shop by California mood
Where are you wearing it?
Every fragrance in the shop is mapped to a corner of the state — pick the place, we’ll pick the scent.
Coast · PCHFresh · Citrus · Marine
Malibu Morning
Salt air, cold brew and first light over the Pacific.
81 fragrances →
Palm Springs · Joshua TreeOud · Amber · Smoke
Desert After Dark
Warm wind, cold stars and a fire that never quite goes out.
50 fragrances →
Napa · SonomaWoods · Tobacco · Spice
Wine Country
Long tables, oak barrels and a sweater for when the fog rolls in.
27 fragrances →
West HollywoodSweet · Fruity · Gourmand
Sunset Strip
Neon, rooftops and a scent that walks in before you do.
88 fragrances →
Now starring
See all 200+ fragrances →
The headliners
The Walk of Scent
Walk all the stars →
Every brand gets a star.
Beach-bag ready
Shop Malibu Morning →
Fresh off the coast
Niche Dubai
06 ElixirIced Dragonfruit · Lychee Lemonade · Pink Citrus Sorbet$140.00
Niche Dubai
10 ElixirFrozen Coconut Water · Italian Bergamot · Citrus Sorbet$140.00
Creed
Aventus For HerGreen Apple · Bergamot · Lemonfrom $110.00
Creed
Royal MayfairBritish Gin · Jamaican Lime · Scottish Highland Pinefrom $150.00
Creed
Green NeroliMint · Blood Mandarin · Petitgrain Paraguayfrom $80.00
Creed
Neroli SauvageBergamot · Grapefruit · Nerolifrom $80.00
Creed
Royal WaterBergamot · Lemon · Mandarinfrom $80.00
Creed
Tabarome MillésimeBergamot · Tangerinefrom $90.00
Scent Pass · monthly subscription
A new California chapter, every month.
Curated niche decants delivered to your door. Skip or cancel anytime.
Discover
$9.99 / month
- 2 curated 5ml niche decants
- Picked around your preferences
- Member discount + free shipping
Signature
Most popular$39.99 / month
- 3 curated 5ml niche decants
- $20 monthly fragrance credit
- Early access to new arrivals
Prestige
$69.99 / month
- 4 × 10ml decants (40ml total)
- $30 monthly fragrance credit
- Member-only drops + birthday gift